Search Engine Optimization (SEO) is about to optimizing your blog to rank higher in the Search Engine and increase overall visibility. Apart from unique content and website design, it’s one of the most important aspects of blogging.

Basically, what you are trying to achieve here is to figure out On What ‘Keywords’ you want the visitors to find your site and how to optimize the said ‘keywords’ to rank high & relevant in the Search Engine Results Page (SERP).

Simply put, everything begins with what you have carefully chosen as “Your Keyword“. An example of mine is Blogging Tips for Beginners and Blog for Beginners which currently ranks #2 and #1 respectively.

SEO Tips for Beginners

If you are new to blogging concept and SEO in particular, I’ll like to share with you 15 SEO Tips to help improve your site’s ranking in the Search Engine Result.

1. Keywords in the title tag

One of the most important factors to rank high in your chosen the keyword is to have it – your keyword – inside the title tag. The title tag appears as a clickable link on the search engine results page. In what I have come to learn is that what appears, in the beginning, is more important than what comes next.

To give you an idea, let’s take a look at 2 of my chosen keywords – Blog for Beginners & Blogging Tips for Beginners, as the former appears first followed by the later, naturally, Blog for Beginners will appear higher than Blogging Tips for Beginners. 

However, this may not always be the case as other factors such as the competitiveness of the keywords are equally important. What I'm saying is that you always put your Primary Keyword first.

Now if you are on WordPress, I’d recommend the use of an indispensable Platinum SEO plugin to help you optimize your title without messing up your theme code.

2. SEO-Friendly URL

By default, Blogger set the permalink structure as name, which is a big NO NO for Search Engines Optimization (SEO). It doesn’t actually give any indication to the robot what the URL is all about.

3. Proper Use of Keywords in (h1, h2, h3)

The search engine will not figure out which are the headlines. Use your keywords in the h1, h2, and h3 tags to provide clues to the search engine.

4. keyword in the image tag

Indeed images speak a thousand words but Search Engine Spiders don’t read images, they only read the tag which is the textual description of the image. Hence, it is important to always provide a meaningful description of an image with your keyword within the tag.

5. Anchor Text of Inbound & Outbound Links

What is Anchor Text? It’s the word within a hyperlink. Here’s an example, About New Techko, in which “About New Techko” is the anchor text. Not only it gives your readers an idea of about the content of the page you’re linking to, more importantly, it tells search engines what the page is all about. Used it frequently, it will boost your rankings, especially in Google.

6. Origin of Inbound Links

Besides the anchor text, it is your duty to ensure that the sites that link to you are not from bad neighborhoods. The theory is that it’s better to have one inbound link from a reputable site than to have one hundred links from untrusted sites. Simply said, who links to you does matter.
It’s also important to note that inbound links from sites of a similar niche have far more credibility in the eyes of Search Engine than that of unrelated ones. Where Do You Get The Best Quality Inbound Links?

7. The Power of Internal Linking

One important element of SEO that often look for Internal Linking which, in layman term, means the process of linking to other pages of your site within your archives. 

You shouldn’t underestimate the importance of internal linking in the distribution of your Page Rank – if any, to your internal pages and in helping to improve your search engine results. 

8. Links from Directories

I’m not a fan of free directories as IMO having tons of links from PR0 directories is useless and it can even be regarded as link spamming, but being listed in MOZ Directory, Yahoo Directory and similar directories will certainly boost for your overall ranking. However, it is almost impossible to get into MOZ without much credibility. Still, it’s one of those things that is worth your while.

9. Description metatag

Though metatags are becoming less and less important, there are two metatags that still matter in SEO, these are the description and keywords metatags. Both are still important from a search engine perspective. description metatag is what you use to describe your site. In fact, this description is what visitors see when your site appears on the search results.

10. keywords metatag

Fill the keywords tag with relevant keywords. Relevancy here means that every word within keywords metatag must somehow appear somewhere within the body text. 

11. Use of Robots.txt for Duplicate Content

Basically, the purpose of creating a robots.txt file is to improve site indexation by telling search engine crawler to only index your content pages and to ignore other pages that you do not want them to appear on the search index because it may lead to a duplicate content issue.

12. Site Accessibility

Another neglected factor that might affect your site ranking is the issue of accessibility. Often your site may be inaccessible due to broken links and wrong use of robots.txt that may cause your pages not indexed by Search Engines.

13. Keywords in the First Paragraph

Search engines scan and expect that your first paragraph will contain the keywords for the article. Make sure your keywords appear in the first paragraph of the article. 

14. Keywords in Footer

The first impression and the last impression usually makes the most remarkable impression. A simple SEO trick of placing a link to your main page with your keyword that has a positive result in your search engine ranking.

SEO is never a one-time effort. No success can be achieved overnight. It takes a lot of patience, commitment, and know-how to succeed. All the above tips when applied may not push you into #1 but it will surely bring you one step closer to #1.

 There are no hard and fast rules to SEO, it all boils down to the right mixture of quality content and quality inbound and outbound links with proper keywords optimization.

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