Top 10 On Page Optimization in SEO

                TOP TEN ON PAGE SEO

There are hundreds of on-page optimization factors that the search engine takes into consideration when it determines the ranking for your site or a page on your site.

On-Page Optimization can be defined as factors that have an effect on your web site or web page that will be listed in the natural search engine results pages. 
Examples of on-page optimization include the actual HTML CODE, meta tags, keyword placement, etc.

In this article I will cover 10 of the On-Page elements that should never be forgotten, that will help you move to the top positions in Google and other major search engines for your topic… you will also likely experience increased traffic to your web site.

We will start with the number one strategy to increase your chances of ranking above your competition. A successful organic search engine optimization is based on keywords.

The first order of business will be to locate searchable keywords and keyword phrases to place into your article. If you master this first task, ‘Keyword Research and Selection’, the rest of the on-page optimization will come easy to you.

1. Keyword Research and Selection – Think Like Your Visitors – Keep in mind that you are not optimizing your page for keywords that you like or think should be associated with the topic you are writing about. You are optimizing for the keywords visitors associate with the information you are offering.

If you are a newly established web site with little authority in the eyes of search engines, you need to focus your efforts on long-tail keyword search terms.

My favorite keyword research tool is the Google Keyword Suggestion Tool. This allows you to type in a word or phrase associated with the topic of your article, it will then give you a list of associated words to your searched words.

There is also the Google Wonder Wheel to find related phrases… if you are not familiar with this tool, the best way to learn how to use it would be to visit my article about the long-tail keyword search, above.

You should also make LSI Keyword Research a part of your keyword search routine… follow the link to learn more: LSI Related Keyword Research.

2. Optimize Keywords in URL – Before publishing your page for readers, make sure your URL is optimized for search engines. Just fill your web page with keywords relevant to the topic you are writing about, you should name the file after your main keyword phrase. 

Making your file names relevant to the content contained within the page is not only an important organization factor, but both search engines and your visitors associate the name of the page with the content that it contains.
If you have a WordPress based site, and your URL structure does not allow you to place keywords in the URL address, then visit my Keyword-Enriched Website Makeover to learn how to change your permalink settings.

3. Optimize Keywords in Title Tag – The title tag is possibly your most important point when you try to raise your search engine rankings for a particular keyword. Search-engines will place the title tag at the top of each item in the search engine results page (SERPs). 

Because you have less than 10 seconds to attract the user’s attention, a well-written title tag might increase interest. Your title tag should be the main point of your content and should be compelling enough to encourage search-engine users to click the link and visit your site.

Limit your title tags to 64 characters or less because most search engines do not display any more than that. If you balance the SEO with the need for an impactful title tag, you generally get more clicks and a higher ranking. 

4. Optimize Keywords in Description Meta Tag  You should optimize each and every meta description tag on your web site because meta description tags are part of the display information that visitors see on your site is listed in the search engine results pages.

Create a few compelling sentences describing the topic of your post… not to exceed 160 characters (most search-engines use the maximum of 160 characters in their search results pages). It should interest the visitor and tempt that person to click your search-engine results link.

You should also place your keyword or keyword phrases as close to the beginning of your description as possible; just make sure your description sounds natural.

If you have a WordPress based site, there is a solution for the Title tag, Meta Description, and Keywords tags… the All in One SEO Pack plug-in. There are other plug-ins available, but this is the one that I use for my blog, and that I would recommend.

This plug-in allows you to create your own title and description, and it also counts the characters as you have type showing you if you need to shorten your title or description wording.

5. Optimize Keywords in Anchor Text  Another element of organic SEO that is just as important as your web site content is the links on your page. Anchor text is linkable wording that would be included in your navigation to outside sources, and internal linking structure within your site.

Links can be incoming, outgoing, or internal, and those links lead or come from is as important as the context in which the links are provided. While you are writing your article, if you mention something that you have written about it, link to it.

While creating these links, double check to make sure they are linked correctly. Visitors should have an easy direction to connecting pages from every page of your website, this will help to reduce your bounce rate.

6. Optimize Keywords in Heading Tags  h1, h2, h3 tags – The headlines to the articles you write are crucial… as I mentioned in the Title Tags area, you have less than 15 seconds to attract the users' attention.

Your headline, which will be the description of the post on your blog, is around 95 percent of the reason anyone will read your articles, so make sure your headline title will interest the reader enough.

Use the header tags to apply significance to topics on your page, be sure to include keywords within all the heading tags. Placing a selection of text within a header tag tells the search engine that the text is important. Search-engine ranking algorithms place on text enclosed within header tags when determining where pages should be ranked for those terms.

The Header Tags help structure the content on your page and are useful for targeting the key topic of the page. The h1 tag should be similar to the title tag and should serve as an overview of the content written. The h2 tags and subsequent tags can limit the focus, make sure you use only one h1 tag for your article.

Beyond using header tags to highlight text on your pages, you can use them to logically format your content into hierarchical topics and subtopics as shown below.

7. Optimize Your Keyword Density – Keyword Density is a measurement of the number of times your keyword or keyword phrases appear on the page of your article, versus the number of words on the page.

We have covered placing your keyword or keyword phrase in the title tag, the description tag, and the heading tags, now let’s cover the content. While strategically placing your keywords in the beginning and end of your article, avoid keyword stuffing and make sure you use a few variations of your keyword or phrase throughout your site.

If you are like me, and you would like to automate your On-Page WordPress Blog SEO, then follow the link for an under $50.00, one-time purchase, a plug-in that will intelligently give you time-tested and proven tweaks that you can do on your content to outrank 90% of web pages on the internet.

8. Optimize Image ALT tag - Optimize image file name and Alt attributes for all images. Image optimizations are included in SEO best practices and aid in determining relevancy as spiders crawl the site. 
Name the images with keywords, and fill out the Alt attribute with a short descriptive phrase about the image to include your keyword or keyword.

9. Text Modifiers to Emphasize Your Keywords – Use the BOLD or STRONG tags that suite your keyword or keyword phrase. It is a good practice to bold the targeted term or keyword phrases at least once.

Do not repeat the same words again and again, and never repeat the same Image tag more than once.

10. Last but Not Least, Proof Read  Avoid poor grammar, spelling mistakes, punctuation, capitalization and sentence structure!
Search engines tend to devalue any content containing awkward sentences, clich├ęs, erroneous grammar, or writing considered aesthetically abrasive to a reader.
By keeping your story elegant and distinctive, you increase your web site’s chance of attaining high search engine rankings. It is also important to keep your content readable to the average reader.

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